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2024-04-17 Donations and sponsorships
Lassonde helps drive innovation in the food world

Last year, we began our partnership with Esplanade Québec, whose mission is to support entrepreneurs who have decided to place social or environmental impact at the heart of their business model. To accelerate the socio-ecological transition, the organization catalyzes a community of entrepreneurs, innovators and organizations to collectively tackle Quebec’s social and environmental challenges. Since […]

2022-03-17 Donations and sponsorships
Lassonde launches campaign to combat food insecurity

Funds raised by the “1 JUICE 1 DONATION” campaign through its Oasis brand will be donated to La Tablée des Chefs MONTREAL, March 17, 2022 – In a context where economic inflation and rising fuel prices have an impact on the cost of food, the situation is becoming more difficult for some individuals and families. […]

2020-01-24 Corporate news Donations and sponsorships
A. Lassonde Inc. announces end of its sponsorship agreement with Montreal International Marathon

Rougemont, Québec, January 24, 2020 – A. Lassonde Inc. (Lassonde) announces that it has terminated its sponsorship agreement with the Montreal International Marathon which allowed the use of its Oasis brand. Over the past few years, the Montreal International Marathon has experienced a significant number of shortcomings in the organization and running of its races, […]

2018-12-13 Chronicles
Column 48: With pride and humility

There are still so many stories left to tell! Like the tale of the crack team that succeeded in integrating two separate systems over the course of a single weekend following a corporate acquisition. Or the one about the ingenious purchasing manager who managed to circumvent a shortage of exotic fruit caused by an extreme […]

2018-12-13 Chronicles
Column 47: Lassonde in the U.S.A.

Ever since their initial foray into Boston and Miami, Lassonde’s management team had been thinking about how to gain a foothold in the United States. Conscious of the limits of the Canadian marketplace, Lassonde Industries’ President and Chief Operating Officer Jean Gattuso held out for just the right opportunity. Patience is also part of Lassonde’s […]

2018-11-27 Chronicles
Column 46: Beyond wine

As we saw in the last column, Lassonde launched Arista Wines in 2006. This promising subsidiary allowed the company to use its expertise and technology to best advantage. Maximizing its assets, whether in the form of knowledge, physical plant, equipment or land, was always one of Lassonde’s guiding principles. Lassonde has deep roots in what […]

2018-11-27 Chronicles
Column 45: A natural fit

In the mid-2000s, Lassonde Specialities was doing well – very well, in fact. As you may recall, this subsidiary grew out of the acquisition of Produits Ronald with its plant in Saint-Damase. Its corn on the cob, sold locally under private labels, was a big hit, especially in northern Europe. Lassonde Specialities was actually the […]

2018-11-14 Chronicles
Column 44: Did you say wine?

As 21st century dawned, Lassonde was bubbling with ideas. Some of them came rather out of the blue but nevertheless proved most promising. It all started when Jean Gattuso, President and Chief Operating Officer of Lassonde Industries, returned from vacation in the land of his birth with a bottle of wine, which he left on […]