Full description


The Food Service Sales Rep. will be responsible for managing all aspects of the Sales function in an efficient and effective manner. This position services a defined customer list within the Downtown Toronto market. The Sales Representative will also cold call to increase volume, customer base and brand visibility and meet the agreed Food service yearly plan.

Key Activities:

  • Achieve volume targets.
  • Develop and grow the Lassonde Business through new business acquisition.
  • Prepare and present business reviews to customers.
  • Communicate internally With Lassonde Sales, Finance, & Distribution Departments to maximize customer opportunities
  • Develop and maintain knowledge of the local market and community.
  • Initiate and evaluate opportunities for ‘continuous improvement’ throughout the geographical market area.
  • Maintain a high level of competitor knowledge in terms of products, pricing, discounts, promotions and sales.
  • Develop and implement a schedule for customer contact.
  • Develop territory growth plans and execute these plans through the course of the year.
  • Other duties as assigned.


Education and experience:

  • 2 years’ experience in similar position.
  • Post-secondary education in business desired or a minimum of two years of sales experience in a company-to-company environment.
  • Background in the Food Service Industry
  • Proficient computer skills (Excel, Powerpoint) experience with employing internal Sales Analysis data.
  • Career-oriented, self-motivated with leadership qualities. A team minded contributor.
  • Ability to work under pressure and establish priorities.
  • Sound communication and interpersonal skills.
  • Strong organizational and analytical skills.
  • Dependability and proficiency in current position.



  • Leadership and initiative
  • Entrepreneurial abilities
  • Creativity
  • Self-Motivation
  • Autonomy

He/she must be able to bring projects to full completion

About Lassonde Inc.

Lassonde is an active, growing, and innovative company. To support this growth, we are always on the lookout for new, talented people with a serious interest in the agri-food industry—people who will enable us to continue to reach even higher.

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