Canadians don’t eat enough fruits and vegetables. Even if you take into account the consumption of 100% pure fruit juice, a whopping 59% of Canadians consume less than five portions of fruits and vegetables per day.1
What constitutes a portion of fruit and vegetables?2
- A half a cup (125ml) of 100% pure fruit or vegetable juice
- One piece of fruit (medium-size apple, orange or banana)
- A half a cup of carrots, sweet peppers or tomatoes
- A half a fruit (avocado, mango)
Drinking 100% pure juice is associated with having a better diet3: people who drink juice tend to eat better, including incorporating more whole fruit in their diet. So drinking 100% pure fruit juice doesn’t compete with eating fruit – the two go hand in hand.
Fruit and vegetable juices that are 100% pure are rich in nutrients4 and the adults who drink it tend to consume much more vitamin A, vitamin C, magnesium and potassium. Moreover, among all age groups 100% pure juice is an important source of potassium (5% of adults’ intake and 8% of children’s intake); and among children and young people aged two to 18, it is the number one source of vitamin C and the second main source of potassium.
And finally, drinking 100% pure juice is not associated with weight gain. People who drink fruit juice have a lower Body Mass Index (BMI) than people who don’t. 5 Solid evidence shows that there is no significant relationship between consuming 100% pure juice and obesity among children or adolescents. 6
Source : Canadian Beverage Association.
1 Statistics Canada, Fruit and Vegetable Consumption, 2013
2 Health Canada, “Eating well with Canada’s Food Guide.”
3 C.E. O’Neil et al., “Diet quality is positively associated with 100% fruit juice consumption in children and adults in the United States,” 2011.
4 D.R. Keast et al., “Food sources of energy and nutrients among children in the United States,” 2013; C.E. O’Neil et al., “100% orange juice consumption is associated with better diet quality, decreased risk of obesity, and improved biomarkers of health in adults,” 2012.
5 N. Akhtar-Danesh et al., “Association between juice consumption and self-reported body mass index among adult Canadians,” 2010.
6 C.E. O’Neil et al., “A review of the relationship between 100% fruit juice consumption and weight in children and adolescents,” 2008.